Recognize and display ads only to noncustomers
Some ways how can you use it:
- Advertisements for a selected group of visitors.
- Embeded and displayed social media to get more followers, likes, and shares only for people that you don't mind if they leave from your pages to social networks.
- Different offers according to their probable interests.
All businesses need an online presence and once, find themselves to make an important decision which seems an unsatisfactory trade-off between income from ads and income from services, or products sold directly to clients (because clients watching at ads can finish attracted by ads from your competitors or/and ads can annoy clients). So web administrators use to choose uniformly between ads and a clean design for all website visitors with the same view.
Most probably, the chances are, you've been using some website analytics (e.g. Google Analytics). Now, you know that your visitors often come from different countries or very distant cities what doesn't allow them to visit your physical location, or order online if the delivery time takes too long. Or, you can see that they speak in different languages. For example, if you sell religiously or ethnically thematic products then you already know who will not buy from you (they don't know it before they see your menu).